CV
ABOUT ME
I'm currently an investor at Play Ventures, the leading early stage venture capital fund for gaming startups.
I have also...
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Led product and marketing at Voice Labs, a startup that helps people communicate naturally and easily using voice technology
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Led marketing and growth at Homage, “Uber for senior care” and winner of President's Challenge Social Enterprise Startup of The Year Award 2017
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Helmed marketing and PR at Soul & Tables, helping the region’s premier furniture e-commerce retailer flourish and expand
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Marketed Resort World Sentosa's best-performing production ‘Peter Pan, The Never Ending Story’
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Built Tribe Bags into an award-winning brand of luxury accessories that counts supermodel Gisele Bundchen amongst its tribe of fans
Skills
Content Strategy Content Creation Growth Strategy Campaign Management PR
Media Training Product Management Fundraising
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MY EXPERIENCE
2018 - Present
Analyst @ Play Ventures
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I source deals, assess investment opportunities, conduct due diligence, and provide portfolio support for the next $100M gaming companies at Play Ventures
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I also led and executed growth and PR at Mighty Bear Games for their latest game 'Butter Royale'
2018 - 2019
CMO & Head of Product @ Voice Labs Inc
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Developed marketing strategies, managed paid UA, ASO, and led product
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Managed a remote team across multiple timezones to develop Voicepop, an app that turns voice messages to text within WhatsApp, designed features and prioritised roadmap
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Voicepop received >140K organic installs in 4 months, has an average rating of 4.5 stars on the App Store, and was featured on Google Play Early Access and publications like CNET
2017 - 2018
Growth Lead @ Homage
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Devised strategies for lead generation, caregiver recruitment, launch of new services, and features
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Secured PR coverage for the “Uber for senior care” on CNA Inside, Google Play
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Led performance marketing, offline marketing, referral programmes, social media
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Oversaw and designed workflows for content marketing and direct marketing
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Crafted and optimised user interface, landing pages, and ran split testing
2015 - 2017
seNIOR MARKETING MANAGER @ SOUL & TABLES
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Managed online and offline marketing and communications for Singapore, Kuala Lumpur, and Shanghai, resulting in 120+% growth on social media and 8% decrease in marketing spend per revenue
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2X PR coverage and delivered 12X increase in partnership revenue
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Led a team of 10+ to win the 'Best of Houzz Service' award in 2016 and 2017, and grew annual revenue by 20+%
2014 - 2015
SENIOR MARKETING EXECUTIVE @ RESORTS WORLD SENTOSA
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Developed integrated marketing campaigns for entertainment productions
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Enabled ‘Peter Pan, The Neverending Story’ to become RWS’ best-performing production in history with smallest marketing spend to-date
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Negotiated with media and statutory boards for complimentary exposure with a media value worth 25+% of original budget
2013-2014
SENIOR OFFICER @ SINGAPORE ECONOMIC DEVELOPMENT BOARD
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Led EDB’s marketing and PR efforts promoting Singapore as premier investment destination for consumer businesses
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Stakeholders include Unilever, P&G, DFS, Gillman Barracks, and more
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Achieved extensive media coverage in local publications, trade media, and major Chinese publications
2010-2013
MARKETING @ TRIBE BAGS
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Built Tribe into an award-winning brand of luxury baby bags from scratch, with Hollywood celebrity following including supermodel Gisele Bundchen
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Managed media, influencer relations and PR agency, resulting in extensive coverage in Singapore, Australia, UK, U.S.
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Developed and executed B2C and B2B marketing strategies, increasing revenue and attaining retail distribution in N. America
Education
2007-2011
Singapore Management University
Bachelor of Business Management, Double Major in Marketing and Psychology
Magna Cum Laude, Dean's Lister 2008 - 2011
Interests
I'm particularly obsessed with survival and strategy games, and have been known to spend entire weekends playing Civilization VI with alarming competitiveness.
I enjoy reading and watching films, and when I need time away from screens, I live my best life as my alter-ego florist, crafting floral bouquets.
I used to CrossFit but then I took an arrow to the knee.