CV
ABOUT ME
I'm currently an investor at Play Ventures, the leading early stage venture capital fund for gaming startups.
I have also...
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Led product and marketing at Voice Labs, a startup that helps people communicate naturally and easily using voice technology
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Led marketing and growth at Homage, “Uber for senior care” and winner of President's Challenge Social Enterprise Startup of The Year Award 2017
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Helmed marketing and PR at Soul & Tables, helping the region’s premier furniture e-commerce retailer flourish and expand
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Marketed Resort World Sentosa's best-performing production ‘Peter Pan, The Never Ending Story’
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Built Tribe Bags into an award-winning brand of luxury accessories that counts supermodel Gisele Bundchen amongst its tribe of fans
Skills
Content Strategy Content Creation Growth Strategy Campaign Management PR
Media Training Product Management Fundraising
MY EXPERIENCE
2018 - Present
Analyst @ Play Ventures
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I source deals, assess investment opportunities, conduct due diligence, and provide portfolio support for the next $100M gaming companies at Play Ventures
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I also led and executed growth and PR at Mighty Bear Games for their latest game 'Butter Royale'
2018 - 2019
CMO & Head of Product @ Voice Labs Inc
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Developed marketing strategies, managed paid UA, ASO, and led product
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Managed a remote team across multiple timezones to develop Voicepop, an app that turns voice messages to text within WhatsApp, designed features and prioritised roadmap
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Voicepop received >140K organic installs in 4 months, has an average rating of 4.5 stars on the App Store, and was featured on Google Play Early Access and publications like CNET
2017 - 2018
Growth Lead @ Homage
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Devised strategies for lead generation, caregiver recruitment, launch of new services, and features
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Secured PR coverage for the “Uber for senior care” on CNA Inside, Google Play
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Led performance marketing, offline marketing, referral programmes, social media
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Oversaw and designed workflows for content marketing and direct marketing
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Crafted and optimised user interface, landing pages, and ran split testing
2015 - 2017
seNIOR MARKETING MANAGER @ SOUL & TABLES
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Managed online and offline marketing and communications for Singapore, Kuala Lumpur, and Shanghai, resulting in 120+% growth on social media and 8% decrease in marketing spend per revenue
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2X PR coverage and delivered 12X increase in partnership revenue
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Led a team of 10+ to win the 'Best of Houzz Service' award in 2016 and 2017, and grew annual revenue by 20+%
2014 - 2015
SENIOR MARKETING EXECUTIVE @ RESORTS WORLD SENTOSA
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Developed integrated marketing campaigns for entertainment productions
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Enabled ‘Peter Pan, The Neverending Story’ to become RWS’ best-performing production in history with smallest marketing spend to-date
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Negotiated with media and statutory boards for complimentary exposure with a media value worth 25+% of original budget
2013-2014
SENIOR OFFICER @ SINGAPORE ECONOMIC DEVELOPMENT BOARD
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Led EDB’s marketing and PR efforts promoting Singapore as premier investment destination for consumer businesses
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Stakeholders include Unilever, P&G, DFS, Gillman Barracks, and more
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Achieved extensive media coverage in local publications, trade media, and major Chinese publications
2010-2013
MARKETING @ TRIBE BAGS
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Built Tribe into an award-winning brand of luxury baby bags from scratch, with Hollywood celebrity following including supermodel Gisele Bundchen
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Managed media, influencer relations and PR agency, resulting in extensive coverage in Singapore, Australia, UK, U.S.
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Developed and executed B2C and B2B marketing strategies, increasing revenue and attaining retail distribution in N. America
Education
2007-2011
Singapore Management University
Bachelor of Business Management, Double Major in Marketing and Psychology
Magna Cum Laude, Dean's Lister 2008 - 2011
Interests
I'm particularly obsessed with survival and strategy games, and have been known to spend entire weekends playing Civilization VI with alarming competitiveness.
I enjoy reading and watching films, and when I need time away from screens, I live my best life as my alter-ego florist, crafting floral bouquets.
I used to CrossFit but then I took an arrow to the knee.