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CV

ABOUT ME

I'm currently an investor at Play Ventures, the leading early stage venture capital fund for gaming startups.


I have also...

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  • Led product and marketing at Voice Labs, a startup that helps people communicate naturally and easily using voice technology

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  • Led marketing and growth at Homage, “Uber for senior care” and winner of President's Challenge Social Enterprise Startup of The Year Award 2017

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  • Helmed marketing and PR at Soul & Tables, helping the region’s premier furniture e-commerce retailer flourish and expand

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  • Marketed Resort World Sentosa's best-performing production ‘Peter Pan, The Never Ending Story’

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  • 
Built Tribe Bags into an award-winning brand of luxury accessories that counts supermodel Gisele Bundchen amongst its tribe of fans

Skills

Content Strategy  Content Creation  Growth Strategy  Campaign Management  PR   

Media Training  Product Management  Fundraising

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MY EXPERIENCE

2018 - Present

Analyst @ Play Ventures

  • I source deals, assess investment opportunities, conduct due diligence, and provide portfolio support for the next $100M gaming companies at Play Ventures

  • I also led and executed growth and PR at Mighty Bear Games for their latest game 'Butter Royale'

2018 - 2019

CMO & Head of Product @ Voice Labs Inc

  • Developed marketing strategies, managed paid UA, ASO, and led product

  • Managed a remote team across multiple timezones to develop Voicepop, an app that turns voice messages to text within WhatsApp, designed features and prioritised roadmap

  • Voicepop received >140K organic installs in 4 months, has an average rating of 4.5 stars on the App Store, and was featured on Google Play Early Access and publications like CNET

2017 - 2018

Growth Lead @ Homage

  • Devised strategies for lead generation, caregiver recruitment, launch of new services, and features

  • Secured PR coverage for the “Uber for senior care”  on CNA Inside, Google Play

  • Led performance marketing, offline marketing, referral programmes, social media 

  • Oversaw and designed workflows for content marketing and direct marketing 

  • Crafted and optimised user interface, landing pages, and ran split testing 

2015 - 2017

seNIOR MARKETING MANAGER @ SOUL & TABLES

  • Managed online and offline marketing and communications for Singapore, Kuala Lumpur, and Shanghai, resulting in 120+% growth on social media and 8% decrease in marketing spend per revenue

  • 2X PR coverage and delivered 12X increase in partnership revenue

  • Led a team of 10+ to win the 'Best of Houzz Service' award in 2016 and 2017, and grew annual revenue by 20+%

2014 - 2015

SENIOR MARKETING EXECUTIVE @ RESORTS WORLD SENTOSA

  • Developed integrated marketing campaigns for entertainment productions

  • Enabled ‘Peter Pan, The Neverending Story’ to become RWS’ best-performing production in history with smallest marketing spend to-date

  • Negotiated with media and statutory boards for complimentary exposure with a media value worth 25+% of original budget

2013-2014

SENIOR OFFICER @ SINGAPORE ECONOMIC DEVELOPMENT BOARD

  • Led EDB’s marketing and PR efforts promoting Singapore as premier investment destination for consumer businesses

  • Stakeholders include Unilever, P&G, DFS, Gillman Barracks, and more

  • Achieved extensive media coverage in local publications, trade media, and major Chinese publications

2010-2013

MARKETING @ TRIBE BAGS

  • Built Tribe into an award-winning brand of luxury baby bags from scratch, with Hollywood celebrity following including supermodel Gisele Bundchen

  • Managed media, influencer relations and PR agency, resulting in extensive coverage in Singapore, Australia, UK, U.S.

  • Developed and executed B2C and B2B marketing strategies, increasing revenue and attaining retail distribution in N. America

Education

2007-2011

Singapore Management University

Bachelor of Business Management, Double Major in Marketing and Psychology

Magna Cum Laude, Dean's Lister 2008 - 2011

Interests

I'm particularly obsessed with survival and strategy games, and have been known to spend entire weekends playing Civilization VI with alarming competitiveness.

 

I enjoy reading and watching films, and when I need time away from screens, I live my best life as my alter-ego florist, crafting floral bouquets.

 

I used to CrossFit but then I took an arrow to the knee. 

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